A Banner Year for Digital Marketing
The economy has been harsh for much of the last year and a half. In the last quarter, we can describe it as sluggish, at best. But 2009 was a banner year for digital marketing. The Internet and...
View ArticleEvery tweet stored by Library of Congress?
Just another thing to think about. I read today that just about any tweet (except Direct Message (DM) tweets) will be stored by the Library of Congress. In fact, they have been storing all public...
View ArticlePodcast: How to Create Valuable, Relevant Content for Social Media
As more brands are jumping on board with integrating social media tools into their marketing plans and campaigns, it becomes painfully obvious that creating and managing good, shareable content has its...
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Twitter in Newspaper form at Paper.li
Would you like Twitter better if it came across in newspaper form? On some days it certainly has some merit. I came across Paper.li on Twitter from my friend Mike Boudreaux. I did the usual...
View Article101 Marketing Charts to Share
In my email this morning, I came across this stack of marketing charts in PPT format that I thought was worth sharing. The slides were generated by HubSpot and is a compilation of three studies they...
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Losing the Love: Why People Unsubscribe, Unfollow, Unfriend
A study issued this week by Exact Target and Cotweet called “The Social Break-Up” investigated the reasons why people unsubscribe, unfollow, or unfriend our email and social activities. I always love...
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Checking In With Your Social Media Program
I was recently asked to take a quick look at colleague’s social media program and render an opinion on my overall impressions of its effectiveness. Mind you, the goal wasn’t to spend a lot of time...
View ArticleSocial Networks For Businesses Selling to Scientists and Engineers
I ran across this article, 9 Social Networks Your Business Should Be Using, and did a double take. Those of us who focus on the technology and manufacturing markets would be greatly misled by this...
View ArticleHow Prepared Are We For Customer 2.0?
Your buyers’ time is extremely valuable. In a recent survey of automation end-users, we found that buying teams are getting bigger. In fact, 4-5 people are now influencing the short list and purchase...
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Why Has Blogging Declined Across the Inc 500?
A new study reports that there has been a drop in the number of Inc. 500 companies who maintain corporate blogs. According to the authors, “Use of blogging may have peaked as a primary social media...
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